Vraj:bhoomi

General information

We are on a quest for the Indian contemporary, rooted in its traditions yet global in its charm. ‘Contemporary Revival’ as a design expression is hold closed and treasured by the label and lies at the spirit of every creation.

We persistently seek to reintroduce traditional Indian textiles & lovingly hand-crafted clothing by skilled artisans to suit urban, chic and comfortable everyday fashion that you can wear anytime, anywhere and anyhow.

Vraj:bhoomi is deeply involved in reviving and sustaining the inherent quality of traditional Indian crafts, and consistently seeks to push boundaries in the creation of a new aesthetic using old-world and traditional processes.

We work closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. The vision continues to be to maximize the ‘handmade’ element in our products, whether it is hand woven, hand block printing or hand embroidery.

The beauty and authenticity of the label rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of the hand made and creating pieces that has a unique story to share. The resulting garment evokes a strong sense of culture from which it originates.
The look is not about an age group or season; it is about a belief, a willingness to ‘be the change’ and have passion and respect for Indian Textiles.

We would like to take you down the road less travelled and less explored.