Plastered T shirts

General information

Plastered creates one-of-a-kind designs inspired by everyday images found in the streets of China and plasters them on T-shirts, accessories and other apparel.

Plastered's flagship store is located at 61 Nanluoguxiang in Beijing, China.

A little Plastered history:

Plastered first opened in 2006, launching our concept with designs showcasing old subway tickets, retro brand labels, and everyday images such as the China Central Television Tower to shine a new cool on life in China – the frenetic present, the revolutionary past and the burgeoning future.

We were pleased but not surprised to see the T-shirts fly off the shelves. They continued highlighting the absurd, the beautiful, the glorious of everyday life in China – beds of roses juxtaposed against construction cranes; Chairman Mao’s face stenciled on a t-shirt with a cell phone number spray-painted below with the message: “To Serve the People”.

The concept store opened in Beijing on South Luo Gu Alley in 2006 and that same year Plastered hosted China’s first ever hutong (a traditional Chinese alleyway) catwalk show – a celebration of beautiful design in a truly cutting edge venue – models walked the length of the cobblestone alleyway with the backdrop of traditional Chinese courtyard homes. Lanterns intermixed with disco balls lighting Plastered’s first range of T-shirts. The show was a massive success and propelled the brand into the spotlight of international media: Vogue, Elle, City Pictorial, and over 50 television features.

In November of 2008, Plastered's founder/creative dictator Dominic Johnson-Hill won British Entrepreneur of the Year in China and was handed the award by HRH Prince Andrew.

In 2009, Plastered held the "Plastered Rock Weekend" to show off its new collection of Rock T-shirts. Plastered signed up the biggest names in Rock in China and now exclusively sells their T-shirts. The Rock Weekend was sold out and saw the likes of Car Sick Cars and PK-14 perform.

Plastered continues to recreate and celebrate into 2011. Plastered teamed up with local tattoo studio Pins and Needles to create our now best selling designs where East meets West meets tattoo design. After the success of these designs we were approached by Zippo to design 5 limited edition lighters for them, to celebrate these designs Plastered and Zippo held 5 "hotlist" nights with some of Beijing's biggest rock bands.

Plastered also believes in being green! All of our inks used for printing are eco- friendly as is all of our cotton.

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Plastered T-shirts can be spotted on local and foreign celebrities worldwide and its flagship store is considered a “must-visit” when traveling in Beijing!