WOUF

General information

At WOUF we believe that fashion is more than just aesthetics. Fashion should bring together innovation, design and a positive world view. Above all, fashion should make you feel good and you’ll feel even
better when you wear fashion that is good.

At WOUF, we respect our community. We value compassion, understanding and positive attitudes. Our designs use sustainable and animal friendly fiber (Chiengora) combined with innovative fashion concepts to create unique items to be treasured for years.

WOUF represents the best in contemporary design and a platform to inspire further community collaborations. We love to share our passion for creativity.

At WOUF, we are able to customise our products using hair collected from pet owners. You can gather the pet’s shed hair either from home or from your groomer. This is then thoroughly washed and cleaned by the WOUF team before being hand-spun into yarn and knitted into a unique piece of WOUF’s designer knitwear.

The product is made from a combination of Chiengora yarn and alpaca yarn, which is exceptionally soft, durable and animal friendly. Chiengora or dog hair has been used around the world for centuries for its remarkable properties.

Chiengora is 80% warmer than wool, is waterproof, durable and also incredibly soft and fluffy - perfect for clothing and accessories next to skin.

WOUF深信時裝不單只是對美學的追求。柔合創意與設計，時裝也可以為這個世界帶來正面的影響。我們的設計所追求的不是單純的外在美, 而是流露內心真正的美。

WOUF重視生命的價值，透過不同的合作，以正面的態度推動大愛與共存的理念。在設計上反映一些無條件但又被遺忘了的愛。

WOUF的產品均採用可持續資源，100%對動物無害的纖維 (Chiengora ) 生產，創造出一件件精美、唯一的產品。

WOUF從狗主收集愛犬及愛貓的毛髮，創造獨特的產品。顧客可以在家中或寵物美 容師裹收集愛寵脫下來的毛髮。這些毛髮先經徹底洗滌以及打理後，會以人手紡紗成為Chiengora毛冷，並交由編織師人手編織成獨特的Chiengora針織品。

Chiengora (或稱狗仔毛) 以其卓越的特性，早在瑪雅時代已成為保暖製品。Chiengora 比羊毛暖八成，而且耐用、防水兼柔滑，適合製造貼近肌膚的衣服以及飾物。