Monster Europe Limited

General information

Monster Cable Products was founded in 1979 by Noel Lee. An engineer, musician and audiophile; his passion for music would not be denied. From the garage of his San Francisco home -- the now legendary birthplace of so many great businesses -- Lee started working on research. He discovered that the gauge and construction of speaker wire had an enormous effect on the sound delivered.

Monster was born and an entire industry followed. The idea of replacing the traditional lamp cord with quality speaker cable took some convincing, but was met with praise once people heard the difference. Soon, Monster became synonymous with sound innovation and high quality.

With even more in store for Noel Lee, he invented the first ever computer speaker - a purpose built speaker for computer audio. In 1985 he introduced the MacSpeaker to the world. Decades before streaming, downloading and ‘cloud’ technology, Lee saw the dominance of personal computers on the horizon. He is an inventor and visionary.

Along the way, Monster collected hundreds of patents and awards. In 1998, the company moved into the power market. It also shook hands with the professional recording marketing which included specialized cables. The inroads into the professional music industry served Noel Lee and his company well through the creation of close relationships between countless stars in the music business and the ability to keep up with industry demands sonically.

In 2008, Monster engineered and developed the breakthrough sound of the Beats by Dr. Dre® headphones. Making it happen for Beats first, Monster then became world’s leading manufacturer of high-performance, high-definition headphones by producing its own lines which include DNA, NTunes, Inspiration, Diamond Tears, 24K and more. All headphones incorporate the proprietary technology known as Pure Monster Sound™.

In addition to the sonic advancements made in music, car audio and home theater – Monster Wireless is leading the way in Bluetooth and Wife connectivity currently produces wireless headphones and home speaker systems.

A multiple Entrepreneur of the Year Award recipient and Grammy winner Noel Lee is considered a go-to source in the audio industry. In 2012, he received the Lifetime Achievement Award and 9 innovation technology awards at the prestigious Plus X Awards in recognition of contributions to advancing the sound quality of music.