TicketSource

General information

In early 2004 Simon Wilsher, Gavin Davidson and Alexander McLauchlan were all directors of Source Insurance Ltd - a leading producer of insurance comparison sites. All three were also involved with theatre and the arts in one capacity or another and one day the conversation turned to the limited options for online ticketing.

There were already a range of subscription-based online box office solutions available, but they were expensive, and the free packages of the day were not much more than online shopping baskets.

To set up and modify event listings typically required that users request changes to be made by the system provider via their call centre or by email, and then wait for those requests to be actioned.

So the idea was born to use the same technologies that they were already applying to the insurance industry to create a free, self-service ticketing system that would give users full and instant control of their events online 24/7, while rivalling the leading paid-for box office software in functionality and fully integrating in-house and online bookings.