Morgan Motor Company Ltd

General information

Founded in 1909, Morgan cars have achieved fame throughout the world due to their unique blend of charisma, craftsmanship and performance. The Morgan Motor Company has evolved over 100 years into a true icon, a darling of the automotive industry and a brand synonymous with unrivalled excitement. Today, the ethos remains unchanged with a dedication to traditional craftsmanship and bespoke manufacturing.

The Pickersleigh Road site from where Morgans have been built since 1914, is itself built into the foothills of the Malvern Hills. The staggered floor layout sends each car down the natural slope of the hill as it passes through each stage of the manufacturing process.

Every Morgan is expertly crafted using three core elements: ash, aluminium and leather. Designed to work in harmony with its construction materials, natural properties are respected to deliver a higher quality of vehicle. By pushing the boundaries of how long-established techniques can be applied, each Morgan car celebrates traditional manufacture while embracing modern design.