Fairview Racecourse

General information

For the first time in local racing history, the major players in South African Horseracing have joined together to launch a campaign to market this incredible sport and promote its core values to all South Africans.

Racing. It’s a Rush was officially launched in August 2014, with the aim of bringing horse racing back to the forefront of the lifestyle entertainment industry. We aim to bring back the glamour, the excitement, the thrill and the rush of horse racing in South Africa.

Racing. It’s a Rush is a brand that is relevant, fresh, locally inspired and exciting. In just over a year since the launch, and already our fan base is growing. We are discovering, engaging and attracting new enthusiasts to the sport – a younger demographic who are beginning to realise all that horse racing has to offer – the buzz, the fashion, the exhilaration and the fun.

We have created a world-class interactive website, and our social media presence is increasing by the day, on platforms that are helping us reach those new audiences.

We have embarked on this journey, and have a long way to go, but we believe that we are on the right path, and have the necessary support to achieve our objectives.

We would like to thank all of our partners who have helped us launch this amazing brand, and look forward to many changes and opportunities in promoting horse racing in the future.

Follow us on:

Facebook - https://www.facebook.com/RACINGitsarush

Twitter - @racing_itsarush

Instagram - racingitsarush